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The German Image in the World – Do Germans view themselves as that?
What comes to your mind when you think of Germany? Sausage, German Beer, October Fest…or do you think: Reliability, Punctuality or Being folksy.
I assume the image of Germany might be different depending on whom you ask. The society for consumer research (Gesellschaft für Konsumforschung) conducted a survey within Europe a while ago and came up with some interesting results…