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German Image in the World – Do Germans View Themselves as That?

What comes to your mind when you think of Germany? Sausage, German Beer, October Fest…or do you think: Reliability, Punctuality or Being folksy.

I assume the image of Germany might be different depending on whom you ask. The society for consumer research (Gesellschaft für Konsumforschung )conducted a survey within Europe a while ago and came up with some interesting results.

Our Dutch neighbors consider us nice and friendly. Where else the Italians still can’t forget the Hitler and Nazi time when thinking of Germany. A lot of Czech people think Germans are arrogant. Guess what, our Austrian neighbors don’t like us at all.

To read more about this study in German:


On the other hand most Germans will answer the questions about: “What is German?” That Germans are pessimistic and complain a lot. Seems like our self-image and the image people from other countries have about us is quite different. A BBC study in 2008 asked 22 countries around the world about who the most liked country is in the world…Guess which one was #1? Germany


Now, I’m not sure what has changed since then or whether we Germans have an improved self-image in 2010. When I connect with people or get to know people I usually don’t look at the country’s image but more at the individual’s character to make my mind up.

Do I strive for some of those perceived typical German values like being on time, being nice and friendly, quality and reliability? Oh Yes, you bet.

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  • Raul Halligan April 13, 2010, 10:37 AM

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  • Bernold April 18, 2010, 8:27 AM

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    • German Coach April 19, 2010, 9:38 AM

      Danke, Bernold. das Wordpress Template heisst Techozoic Fluid 1.7 by Jeremy Clark

  • Farid December 10, 2010, 5:49 PM

    The Self-Demolating Image key is already been activated as German society gets more internal financial deficit in the country and gets deeply involved with De-integrated foreigners, who lived and worked for longer than almost two generations in this country and still count as Nobody in the German society.
    Germans mostly like themselves before they trust on any other nationality even inside their own society.
    The honesty and gentle image of a German might be more like a fresh painted car with old ripped Interior.
    There are more points of pains and pleasures in this society to consider about.
    If you like to here more…. let me know!